Andaç Işık [Mentor]

Andaç Işık [Mentor]

Digital Accounts Executive
Universal Music Group - Turkey

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About this Speaker

First and foremost, I am a proud MoM 2021 Graduate/Alumni. [Christine, can we make this an official title? :) ] Currently work as a Digital Accounts Executive at UMG Turkey. Prior to joining UMG, I ran my own record label for two years and previously worked with online music magazines and my university's new media research lab.

One of the most crucial aspects of my daily work is understanding the data we have, writing reports, and making the data useful to make on-target decisions and educated guesses, I could see myself providing some advice to hackaton participants. I regularly write data-driven reports for C-leves to forecast, A&R to sing/drop artists, and marketing to create and analyze campaigns. My knowledge of fetching data and using APIs is very limited because I use UMG's data tools, but I may be able to provide some advice or use cases.

As a MoM alumnus -yes, I am- I would like to actively engage in this year's program as much as possible. Since I had already experienced being a participant (and it made my year), I would like to give something back to this incredible event.

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