David Boyle is a giant data nerd. He uses audience data to help people understand trends and opportunities through research, analytics and reports like his International Music Summit's annual Business Report. David runs Audience Strategies, an entertainment-focused team that help brands to find growth based on a deep understanding of their audiences. They have done this for streaming services, record labels, startups and artists of all sizes - from industry leaders and superstars to seed-stage startups and brand new artists. They bring expertise from the global book publishing, TV and luxury goods industries as well as having used data to elect a Prime Minister and a President along the way. David's background is in helping media, entertainment and luxury brands. He has built and run global strategic insight capabilities for EMI Music, the BBC, HarperCollins, MasterClass and Harrods.