Dayna is a Music Marketing Strategist who leads with one question: “how can artists think strategically about marketing their carers?”.
Her background ranges from PR, touring and events, and talent booking to artist marketing, in territories including Australasia, Europe, and the United States. As a result, she brings a wealth of experience - and a uniquely global perspective - on how to grow worldwide artist fanbases and build revenue in the digital age.
Client's to date include artists such as Mipso, ABRA, ZZ Ward, We Banjo 3, Crooked Colours, Miami Horror, ShockOne, Paces and PhaseOne. She has worked with music brands including EDM.com, and Ministry of Sound, and has toured artists such as Axwell, Ingrosso, Z-Trip, Deadmau5 and James Brown. She’s also produced video content featuring talent such as The Chainsmokers, Alison Wonderland, and Kaskade.
Dayna has been featured in industry publications including Hypebot and Symphonic, and is the Vice-Chair of Communications for Women in Music, Denver. What gets her up in the morning is the knowledge that she's creating opportunities for artists.