Heather Vassar, VP of Marketing/Nashville for EMPIRE, has more than a decade of experience in the music industry. She spent six years at Universal Music Group Nashville where she led strategy and research efforts for the label, focusing on optimizing the flow of releases, leveraging competitive advantages and providing best practices to elicit the most robust and forward-thinking analysis and innovation in the industry. While there, she worked on digital strategy for artists such as Chris Stapleton, George Strait, Luke Bryan, Carrie Underwood, Kacey Musgraves and Keith Urban.
In 2019, Vassar was tapped by EMPIRE to join its newly opened Nashville division to help market and promote not only the company’s presence in Nashville, but its growing roster of artists including Tenille Arts, Shaboozey, Sophia Scott, Pat Green, Waylon Payne & Reyna Roberts.
She oversees the day-to-day label duties, artist strategies and development, marketing and digital marketing initiatives, along with partner relationships with sales and streaming partners.
When she isn’t working, Vassar can be found working towards her 1,000th ride on her Peloton Bike, cooking, snowboarding or traveling.