Karen Kieves-Ponferrada [Judge]

Director of Creator Partnerships and Marketing, Wave

About this speaker

With over 15 years experience in the music industry, Karen is a dynamic marketing strategist known for breaking artists, selling out tours, and captivating music fans. Her extensive experience spans the US, Australia, and Asia, with notable roles at Sony Music Entertainment, Monami Entertainment, and Jaden Digital. Holding a Masters in Arts Management from the Australian Institute of Music, Karen recently transitioned to the music tech realm, leading marketing and programming strategy at Wave—the pioneering live virtual concert platform. Wave seamlessly merges live music, gaming, and broadcast technology, revolutionizing virtual concerts. Under Karen's leadership, Wave has hosted groundbreaking shows for renowned artists like Justin Bieber, Calvin Harris and The Weeknd and spearheaded partnerships with Bytedance and Beatport.

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