Safe Music Management was founded in 2015 by Radio Broadcaster and singer,
Loretta Andrews started in music at a young age and has over 20 years of experience in the industry. With experience as a session singer, signed artist, radio broadcaster and event host she has well-rounded skills in most aspects of the business. During the success of her "Unsigned" radio show and live events, Loretta was repeatedly asked to manage artists and always declined due to time pressures. In 2015 she finally felt it was the right time to take on a new challenge and support artists in their journey towards their dreams. "There are a few things I'm passionate about; obviously the music but, also mentoring artists and developing them coming from a place of integrity, transparency and honesty so that they reach their full potential and achieve their dreams."
In 2019 Loretta was selected as part of the Music Manager Forum’s ‘Accelerator’ Program in partnership with YouTube. In 2021 Loretta was selected to be part of the PRS Foundation’s ‘Power Up’ scheme, the first of it’s kind supporting 40 Black music professionals and artists.
Currently Loretta manages Poet, Producer and Rapper, Joshua Luke Smith, British/Nigerian/Jamaican Folk-Soul Singer-Songwriter, Bianca Rose, award-
winning Rap and Grime artist Guvna B, Soulful Singer-songwriter, Jake Isaac and U.S Soul singer, Madison Ryann Ward.
SMM also offer a range of artist development coaching and consultancy services. Loretta is also passionate about helping Independent artists achieve their goals and co-founded I Am Independent with Bianca Rose which resources, supports and encourages Independent artists through a podcast, workshops and an online bootcamp.