Creative consultant Yaw Owusu architects projects that integrate music, culture and content-production, delivering long-term impact for creatives, brands, organisations and communities. After completing University in 2005, Yaw launched URBEATZ as a music and media organisation, soon establishing itself throughout the UK for its award-winning brand of music, film and media projects, celebrated for creativity, innovation and enterprise. In 2011, Yaw set up creative consultancy agency Nothin But The Music (NBTM) which has gone on to programme and curate a number of key music events and projects with clients including MTV, BET, Liverpool International Music Festival, BBC Radio 1 Academy, MOBO, Boiler Room, Levi’s, LFC and the Competitor Group. In addition, NBTM have released a number of singles and music projects that have earned acclaim, major syncs, and national and international radio support. NBTM recently partnered with THE PLAYMAKER GROUP (PMG) forming a dynamic multi-strand music and entertainment company, with past and current clients including many sector-leading brands, organisations and artists including Nike, AEG, Sony, Universal Records, The Fader, BBC Radio, MTV, and more. Yaw has established himself as a key talent developer; heading up the award-winning LIMF Academy, continuing to scout and consult for major labels as well as A&Ring for, and developing new talent. The launch of the next instalment of the award-winning LIMF Academy 2021-2022, celebrating the best unsigned talent in Merseyside, is launching this Autumn. In 2017, Yaw, alongside Grammy-winning producer Seani B and Ray Paul, founded BrukOut Entertainment and launched a joint venture Record Label with Universal, BrukOut Records. So far, BrukOut have released records that have received playlist positions on key radio and streaming platforms as well as impacting national club charts. BrukOut curate events, various playlists and provide content for international media platforms. In August 2020, Yaw began working with PRS Foundation as a Programme Consultant to build POWER UP, a new and pioneering initiative aiming to empower Black music creators and executives as part of PRS Foundation’s actions following Black Lives Matter movement conversations. He was appointed to the Senior Management role in December 2020, and now integrates the programme learnings and actions across the organisation. POWER UP is the leading initiative in the UK and boasts partners that include YouTube Music, Spotify, Believe Digital, Beggars Group and many more. Currently, Yaw is curating and commissioning the 2021 edition of ON RECORD MERSEYSIDE - a festival of celebration and exploration of Black Music on Merseyside and the role it has played in communities over the past 70 years. Yaw executive produced Our Black History Heroes for CBBC, comprising 22 short animated videos that have young people from across the UK selecting their Black History Heroes. The shows are being broadcasted on CBBC throughout October. Alongside this, Yaw has executively produced a documentary for BBC World Service on globally acclaimed Sports Architect, Dan Meis (Staples Centre, Stadio Della Roma and Everton FC’s new ground), which was broadcast to an estimated 74 million people worldwide. He designed and developed the upcoming Everything R&B live tour with BBC Radio 1Xtra’s R&B specialist and presenter, Ace. The project will recruit and develop 5 emerging R&B artists from 5 different cities by giving them knowledge and connections within the live music industry, enhancing their performance skills and introducing them to new audiences across Britain as they tour the UK. Yaw is a member of the Liverpool City Region Music Board and is one of the leads of the Liverpool City Region Black Music Action Group.
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