Abaasa Rwemereza Sarah Beth Perry Harriett JW Justin LaMotte

Return on Relationship: The New Metrics in Direct-to-Fan Marketing

A Talk by Sarah Beth Perry , Justin LaMotte , Abaasa Rwemereza and Harriett JW

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About this Talk

How do musicians know if their marketing hits the right note? This panel addresses the critical role of direct-to-fan strategies in today’s music landscape. We'll examine proven tactics for engaging fans and analyze how to measure the success of these campaigns. Learn about innovative methods that artists are using to cut through the noise, directly reach their audience, and keep more money in their pockets.

24 February 2024, 08:25 PM

Main Stage

08:25 PM - 09:05 PM

About The Speakers

Sarah Beth Perry

Sarah Beth Perry

Founder & CEO, With the Band


Justin LaMotte

Justin LaMotte

Co-Founder & CEO, Black Wax


Abaasa Rwemereza

Abaasa Rwemereza

Head of Record Label Division, Swangz Avenue


Harriett JW

Harriett JW

Founder, Secret Sessions