
Anthony Lee
Branding, Storytelling, Strategy, and Fan Engagement, Marketing Consultant
About this speaker
Anthony Lee is a marketing consultant with 10 years experience across entertainment roles, specialising in branding, storytelling, strategy, and fan engagement. He has cultivated a track record of developing strategic campaigns across grassroots, national, and global music companies such as AWAL, Sony Music, BMG, Punch Records. Having led on the UK and International strategies for HONNE, Frank Carter & the Rattlesnakes, Simi, Genesis Owusu, Young T & Bugsey, mxmtoon, and Hak Baker, and his work championing newer acts such as Lana Lubany, Tamera, and Anish Kumar, he is dedicated to crafting authentic approaches to artist development. Anthony is passionate about pathways into music, data, and technology and is a core member of ESEA Music, a community of East and Southeast Asians working to advance ESEA representation in the UK Music Industry, uplift British ESEA talent, and create sustainable careers for artists and industry executives. He also serves as a trustee for Brighter Sound, a music company based in Manchester specialising in transformative experiences for creatives, emerging artists, and up-and-coming music professionals. Having been a Measure of Music participant in 2022 and a long time supporter of the conference, he is now looking forward to using his experience to support the project participants.