About this speaker
Cherie is the founder of Water & Music, a leading research and consulting firm specializing in the intersection of music, technology, and business. With over a decade of experience analyzing and teaching music-tech trends, Cherie is a recognized authority on how technologies like AI, Web3, virtual reality, and gaming are reshaping the music industry. At Water & Music, she leads teams of industry experts in tracking the impact of these technologies on future music revenue streams, and advises both major rights holders and early-stage startups on their music-tech strategies.
Previously, Cherie served as an industry analyst for publications including Billboard, Forbes, and Music Business Worldwide, and taught classes on digital music strategy at Syracuse University and NYU. A sought-after expert commentator, Cherie has made interview appearances on CNBC and NPR, and spoken on panels and keynotes at over 40 conferences and events worldwide, including at SXSW, MIDEM, and the U.S. Copyright Office.
Through her work, Cherie is driven to empower music industry professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become activate participants in advancing the industry forward."