Chiara Santoro

Strategic leader at the intersection of music and content technology, with about 20 years of industry experience, 13 of which at YouTube Music. Built successful industry relations across diverse EMEA markets (UK, Northern, Southern, Türkiye, Middle East and North Africa, Sub-Saharan Africa). Contributed to the launch of YouTube Music Charts in EMEA. Shaped EMEA music data strategy, building partnerships with chart compilers and achieving groundbreaking YouTube data integration into the UK Official Charts (2018). Led the global implementation of YouTube data integration into official music charts (30+ markets) through a groundbreaking partnership with IFPI. Since 2024, editor in chief for AIRIA (Association for AI Regulation) and strategy advisor for top artists management companies (Big Picture Management), and music/tech startups (Hat Music, Myxstem). Speaker at SXSW 2025 in Austin (session "From Data Deluge to Data Strategy: Get the Power of Insights")