Ifeyinwa has vast experience and knowledge of the Nigerian music industry that span over eight years and remains passionate about building sustainable ecosystems to support it. Her experience spans in legal and business affairs and artist development. As a music executive, Ifeyinwa has been involved in content acquisition, talent signing and development of Artists like Ckay, Young Jonn, Blaqbonez amongst others. Ifeyinwa is also passionate about teaching industry stakeholders about the importance of understanding the business and legal aspects of the industry which she does through the Nutrybe Academy. She has been able to train over Five hundred individuals and companies in the music industry. She is also an advocate for building sustainable policies in the industry and has been commended by the Nigerian Copyright Commission for lending her expertise to the formulation of the Copyright Act 2022 and World Intellectual Property Organization. Ifeyinwa has been an advocate for rights protection in the music industry and has successfully won a number of court cases and settlement on copyright infringement and intellectual property theft.