Kati Driscoll

Kati Driscoll is a seasoned Senior User Researcher, formerly at Warner Music Group, with over 10 years of insights experience. A skilled qualitative researcher and digital ethnographer, she is adept at uncovering user needs and behaviors across the entire music journey - from digital supply chain to marketing and payments, to audience and fan growth. Her expertise in qualitative and quantitative research drives business understanding, accelerates product development, and significantly improves user experiences for artists, songwriters, music workers, and fans.