About this speaker
Sam leads FUGA's audience research capabilities, getting to the core of who your fans are. In developing various methodologies, he uses data in novel ways to tap into niche audiences and understand them on a holistic, psychographic level. With over 10 years of experience in the industry, across indies and majors, labels and distribution, he's provided data analysis and insights to Armada Music and Sony before his role at FUGA, driving data literacy and actionable analytics across a variety of teams and disciplines.