Beyond Streams and Sales: The Music Marketing Metrics That Matter with BandLab
A Talk by Kevin Breuner (Head of Artist Development & Education, BandLab)
About this Talk
For artists and their teams, success isn't just about chasing streams or hitting sales targets. It's about building real engagement, lasting fan relationships, and cultural impact. In 2025, the smartest artists and marketers are tracking what truly moves the needle: superfans, direct connections, and sustainable growth. This session will break down the evolving definition of ROI in music, giving you the tools, metrics, and strategies to measure success in ways that actually matter for artists' careers.