To celebrate the 5th anniversary of Measure of Music, we're broadening our horizons to dive into the wider world of entertainment, examining the exciting intersections where data meets pop culture. Our expert panelists, hailing from entertainment tech platforms, will unveil the surprising insights data uncovers about our media habits, discuss the transformative role of gamification in audience engagement, and offer their insights into the the future of entertainment. Join us as we explore how data not only reflects but also shapes the cultural landscape.