Rethinking Music Marketing: Fans, Feeds & FOMO
A Talk by Illya Natesa , Liam James Ward , Blair Miller and Gigi Arabia
About this Talk
Music marketing has moved beyond ads and influencers--so what's next? This panel explores the innovative ways companies, artists and teams are reaching audiences through fan-powered campaigns, experiential activations, and non-traditional strategies that cut through the noise. From pop-up record stores to fan accounts and short-form content, our panelists will share how to make an impact with any budget.